New Balance

As a rapidly growing global sports brand, New Balance needed a cohesive and impactful branding style for their "We Got Now" international outdoor campaign. Collaborating closely with the VML team, I crafted a comprehensive design system tailored for maximum visibility and engagement. This system is being implemented across various platforms, including outdoor billboards, bus kiosks, storefronts (both external and internal), and social media channels.

Agency: VML
Photographer: Carlos Serrao

Scope of Project
Art Direction
Layout Design