Heron Cycling

We developed a unique identity and brand to help Heron revolutionize the cycling marketplace. Heron Cycling welcomes cycling enthusiasts and competitors into a connected tribe of self-expressive individuals who identify themselves as fun, free, bold and creative.”

From strategy and identity to taglines, stickers, jerseys, and hang tags, we collaborated closely with the client to create something impactful and enduring within the cycling community.

Now you are "Free to Ride!"

Scope of Project
Strategy
Branding
Art Direction
Apparel
Logo
Packaging
Swag
Outdoor